SEO solicitations to an SEO.

The following is an email we received. We do this stuff, so why did I get this? Maybe it was meant to happen so I could dissect it and warn others...

"Hello Sir/Ma'amHope you are doing fine. This is (removed). We are a Microsoft
Certified Partner and a professionally managed IS0 9001:2000 Web Design and
Internet Marketing Company with 6 offices in 3 continents. We have over 5+ years
of experience under our belts and have been Service Providers for Fortune 500
companies like (removed) to name a few.We can offer you visually appealing and
marketing savvy solutions which would ensure that your site gets highly
qualified focused traffic that leads to higher conversions."

Whoa who can ensure that?

"We would like to inform you that we have partnered various Web Design, SEO and
Link Building Companies. They have been regularly outsourcing work to us and
assure you that we are the Best SEO Outsourcing Partners that your company can
have. To provide a perfect solution we offer you three most effective tools to
increase traffic to a site, SEO(Search Engine Marketing), Link Building and PPC
( Pay Per Click)."

Another person that thinks SEO = SEM

"SEO can be broken into two distinct methodologies – "on-page" factors and
"off-page" factors. On-page factors like optimization include anything that you
can affect on the page itself, such as the title tag, body copy, H1 heading
tags, image “alt” attributes etc. On the other hand off-page factors like link
building encompass things that influence rankings but are not on the page
itself. "

Wow something relatively true!...but then they have to go and ruin it with this “fact”...

"The latest news in the SEM world is that Google has updated its algorithm and
their new evaluation criterion (after Google Jagger Update) is that links have
become 70-80% important in Search Engine Optimization. Standard search engine
optimization constitutes only 30% criteria to get top ranks/higher page ranks.
Similar evaluation criteria are being used by other search engines also."

Only morbid curiosity kept me reading further

"Please see below the details of our services:
LINK BUILDING SERVICES Link Building is one of the STRONGEST off-page factors to improve rankings and declare one’s web presence. Building links to one’s website is of huge importance and something that should be focused upon significantly if getting ranked high in
the search engine results is important to a webmaster. The amount of link-backs
to one’s website ultimately determines a website’s popularity with many search
engines. The core benefits and objectives of Link Building are -a) To improve
chances of deepest possible indexing of a web siteb) To improve rankings of very
targeted keywords on GOOGLE, YAHOO!, and MSNc) To increase the PR of the website in the long run and turn the web site into an authoritative web site"

They must have copied that part from someone, OK back to the BS…

"Also reaching these links will give you breakthrough in the following ways:1)
Top Ranking for keywords that are promoted in titles and descriptions of these
links.2) Chances of Search Engine Crawlers coming to your sites from relevant
links and indexing and ranking your sites.3) Google's new evaluation criteria
(after Google Jagger Update) is that links have become 70-80% important in
Search Engine Optimization.4) All Search Engines regard SEO and submissions as
self-advertising but if someone is recommending then they regard it as positive
vote/reference for your site. Hence Links are critical to website’s success on
the net by getting top ranks, promotion specific keywords, getting targeted
traffic, deep indexing etc. "

1. Guaranteed? gets one HA
2. This would probably sound good to someone just learning about, SEO, but c’mon… Gets two HA’s: HA HA
3. HA HA HA HA HA etc…
4. HA HA HA (GASP just choked on my coffe) HA HA

"We are offering 20% discount on the entire Link Building projects and our
revised discounted rates for 100 Inbound and Reciprocal links are as
follows:INBOUND LINKS Link PagePR 2 $1000(i.e. $10.00 per link) PR 3
$1500(i.e. $15.00 per link) PR 4 $2000(i.e. $20.00 per link)PR 5 $3500(i.e.
$35.00 per link)HomepagePR 2 $500(i.e. $5.00 per link) PR 3 $1000(i.e.
$10.00 per link) PR $1500(i.e. $15.00 per link)PR 5 $2000(i.e. $20.00 per
link)RECIPROCAL LINKS PR 1 $250(i.e. 2.50 per link) PR 2 $375(i.e. 3.75 per
link) PR 3 $500(i.e. 5.00 per link) PR 4 $750(i.e. 7.50 per link) PR 5 $990(i.e. 9.90 per link)Links are obtained manually by doing correspondence with the relevant sites by our link building resources."

Well some would argue this is legitimate, but pricing links based solely on PR has always been about twenty HA’s to me.

"PPC SERVICES:Our PPC Campaign is highly client oriented. (REMOVED) specializes
in addressing the various facets of a PPC program, which include, Managing ad
campaigns, selecting the relevant keywords with high quality score and setting
the right bid to ensure not only a high click through rate, but also ensures
high conversion rate which further provides great ROI .We analyze the needs of
the visitor and recommend changes in the landing pages for rich user experience
and thus maximum conversions. We are Yahoo Ambassador for Search Marketing and Google Adwords certified Professional (logos displayed on our website REMOVED ) which will provide access to effective Marketing Tools that will help in promoting your website."

sounds good…once again probably stolen from another site, but wait…

"Extensive and keen keyword research is a necessity for pay-per-click campaigns.
The first step in our research will be to expand your list of keywords to those
most used in web searches plus with the keywords having high quality score.
After the initial research you will be provided a list of keywords. You will use
this list to choose those keywords that have the most relevance for your
business. This shortened list will be the keywords we use in our competition and
pay-per-click competition research. "

hmm I guess the long tail kw’s must stink, and the client always should pick the only kw’s that are relevant…

"The most crucial aspect of a PPC campaign is that once a thorough initial
research is completed and the campaign is setup, one constantly needs to monitor
and make changes to derive the maximum ROI over PPC campaign duration.CHARGES FOR PPC: We will charge $800 initially for the first month for setting up the PPC Campaign. FOR ONGOING PPC CAMPAIGN: We will charge $800 per month for PPC Campaign per site. "

this company works with Fortune 500? do they know what kind of PPC proposals they will be competing against? Also it must be that tracking is an unimportant aspect of paid search, and obviously needn't be mentioned..."one's monitoring" will be enough...

"SEO SERVICESWe provide a host SEO solutions to meet the varied needs of our
clients. The client's needs are strategically addressed through in-depth market
research, code analysis, study and revision of keywords, content enhancement,
suitable website design, and strategic search engine submission to ensure the
presence of your website on the Internet. We are a leading SEO Service Provider
and strongly believe that marketing an idea is as important as developing it so
we will provide you our complete SEO Platinum Package WORTH $1500 at a
DISCOUNTED PRICE of $800. Our SEO Platinum services include the following SEO phases: 1) Client Interaction: Study of existing site, Q&A Session, Initial
questionnaire, Target Audience, etc2) Keyword Research: Collection of keywords
based on initial questionnaire, site Research.3) Site Optimization: Optimization
of the website based on the keywords, editing Meta Tags, and other Optimization
as required.4) Submission to Search Engines 5) Submission Report: Submission
report to be provided to the client HIGHLIGHTS/FEATURES OF SEO PLATINUM PACKAGE
1) Optimizing your website for 100+ relevant keywords, 2) Manually submitting it
to 300+ Search Engines, 3) Guarantee of more than 10% keywords on top, 4) FREE
1.5 months maintenance, 5) FREE paid submissions at MSN Please refer to the
following link to have an idea of our leadership in this domain: (removed the
link was broken anyway)Attached with this email are the following documents:1)
SEO Proposal Case Study: Introduction to general SEM and our SEM methodology.2)
PPC Proposal : Introduction to PPC.3) Keyword Ranking Report: This report
contains the High Ranks achieved for various keywords of the website optimized
by us.4) SEO_intmktg.pdf: (removed) SEO Brochure explaining our SEO Expertise.
Our payment terms are 30% upfront, 25% on 55% project completion, 25% on 80%
project completion and remaining on final project delivery.Please fill up the
attached SEO Questionnaire, so that we can prioritize your project and can make
you customized and professional recommendations relating to the project.Please
feel free to contact me at (removed) any time for further queries. Please also
provide me with your phone number as it will help me in explaining you our Link
Building methodology more properly."

After re-reading this, thinking I must have missed something... that for $800? Where's my...

"BUT WAIT, get one site free!"
Anyone wonder why SEO’s are getting a bad name? I could spend a while on this last part...but I'll leave that up to anyone who wants to comment.

Hey Chris I get these all the time too. Usually they are far less well crafted even, and after about six words of severely broken English I toss it.

Funny enough though, I did actually decide to act a bit different the other day - for one of those "submit your site to 5,000 search engines and get top rankings for $29.95" type deals... I wrote something like:

"Sure, I'm quite interested! Please email me with the details!"

No reply from them. I'm guessing they were smart enough to check the domain of my email and see I run a web marketing firm. I at least hope that's what happened, otherwise its a shame b/c they failed to reply to a possibly interested prospect. I swear, the only thing I hate more than SPAM is SPAM that doesn't capitalize on the few interested queries it gets.

That's right. I said queries. Us web marketing geeks are allowed to say that like its a word normal people say in normal conversation.
get more on SEO and aspects related to Google rankings at http://www.organicspam.com
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